Antilliaanse Televisie Maatschappij began life as the first television station of the Netherlands Antilles on July 31, 1960. The station is known as “Telecuraçao”. Founded by the American Gerald Bartell, with the help of the local government, the station was allowed to begin a commercial broadcasting so it could get income from sponsors to pay for programming.
Most of the programming in that time consisted of taped series from the U.S. (i.e. Gunsmoke). Besides that there was only the local news combined with live announcements of the local sponsors. The station began growing and after a few years there were more local live programs and even more sponsors.